Our challenge was to establish a compelling online presence for Dr. Lera Kokhan, a medical professional aiming to offer a new service - Injection Medicine (IM), a procedure focused on correcting facial imperfections such as wrinkles and age-related concerns. Given the inherent risks associated with injection medicine, it was imperative to convey Dr. Kokhan's unwavering professionalism and trustworthiness.
To address these challenges effectively, we implemented a multifaceted approach:
Professional Storytelling: We crafted a narrative in the website's content to showcase Dr. Lera Kokhan's strong educational background and her unwavering commitment to her dream of becoming a doctor from an early age. Her determination and pursuit of new professional goals, such as becoming a skilled injection cosmetologist, were highlighted. This narrative underlines her dedication,
resilience, and her capacity to assist clients in the realm of cosmetology.
Results Showcase: To reinforce her professional image, we integrated a "before/after gallery" on the website. This gallery demonstrates the tangible results of her work, assuring visitors that she has achieved considerable success in her current endeavors. This serves as a foundation for building trust in her forthcoming services.
Trustworthy Reviews: We bolstered the trustworthiness of client reviews by providing direct links to the reviewers. This enables potential clients to reach out to past clients for additional information about the services they received and Dr. Kokhan's professional approach.
Following the successful launch of the website, Dr. Kokhan commenced her injection therapy practice. Initially, there were reservations among potential clients. However, over time, this situation began to shift. A significant portion of website visitors arrived from Dr. Kokhan's active Instagram page, which, while vibrant, lacked the depth required
for building trust. The website played a pivotal role in providing a comprehensive view of the doctor, contributing significantly to trust-building.
As a result, approximately six months after the website's redesign, Dr. Lera Kokhan established a strong foundation of clients seeking her injection therapy services, with consistent growth in her client base ever since.
If you're interested in delving further into the project and exploring details such as color schemes, design concepts, wireframes, my way of thinking on this project and more, feel free to scroll down a bit :)
Despite her medical degree and an array of relevant certifications, Dr. Kokhan had limited experience in the field of injection medicine at that time. The primary objective was to create a robust online presence that would enhance her professional image, achieved through our website design and development.